The video was very good. It showed what the real reality of advertising is how the field is moving from the TV commercials to TV shows and movies. To reach that more wider variety of people because people are just know skipping the commercials. The political aspect of advertising is changing in the biggest way because the politicians are gaining more access to people and they are able to pin point people and get them the word we need to, to not hurt the feelings of others.
People are joining/buying the brand is that people are making up there mind on a single identity to a product and saying and sticking to this and not going away form it.
The common elements are all around the place we are finding new was to get rid of the clutter in the field. That we have to get into peoples heads and see what they really want. They are headed into the right direction in many ways. But they are in ways going to far to get out to us. The political advertising is in ways going to far to reach out to people to see what they want and too see what people buy and how they run there lives is kind of scary to know that some one or system is monitoring me at what ever I buy.
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Ben, pay attention to your grammar and spelling, it's really hard to read your writing.
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