Test Questions for the 3rd test...

Chapter 8
1)What does CPM stand for?
a Cost per million
b cost per thousand
c Cost per millennium
2)What is a major disadvantage of newspaper advertising?
a short life span
b limited audience
c clutter
d All of the above
Chapter 9
1)What is one of the top giveaways associated with specialty advertising?
a apparel
b stickers
c buttons
d coupons
Chapter 10
1)Contests are simply an entry into a drawing and does not even require a purchase.
a True
b False
Persuaders Video
1)What is the major problem that advertising firms are having to deal with when placing ads in the field?
a people
b clutter
c billboards
d commercials